Wednesday, April 18, 2012

The Cost of Safety

At United States Swim Academy, we can and do reduce the risk of childhood drowning as part of our daily activities. What is that worth to you? Because we often hear that swimming lessons are too expensive. Are they really? If you are willing to spend money on the newest technology or a lavish birthday party for your little one, shouldn’t you be willing to pay the price for your child’s safety?

Invest in your child’s future by completing their water safety and swimming training. Some training is not enough to save your child. Their swimming lessons must be completed if you want to be sure they are safer around water. And these lessons don’t just affect your son or daughter for a short time; completing their training here at USSA ensures a lifetime of water safety and confidence. A party is over in a few hours. An iPod is outdated in a few months. A child’s swimming ability lasts forever.

Something is expensive when it does not deliver value for the money, time, or effort. That is not the definition of our swimming lessons program! We deliver risk-reducing swimming lessons for all children, a pre-swim skill program to increase learning and skill retention, and we offer the lowest student-teacher ratio in Broward County! The risk of drowning is very real in our community. Already this year, four children have died. We are value-packed and we help to prevent the tragedy of childhood drowning.

So, the next time you are planning a trip to Disney or considering purchasing an expensive toy for your little boy or girl, think about the money it costs to save your child’s life here at USSA. Is it worth it? We think so and we know you will agree as well.

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